December 14th, 2012
Marketing is an important part of running a business. To successfully market your florist business, you are going to have to have quality photographs of your work. Unless you by coincidence happen to be an experienced photographer, you really need to get a professional in for a photo shoot. Below is a list of professional photographers around the country that we can recommend:
Don’t cheap out and pull a camera out of a drawer and take your own – invest in some professional, quality photography that will remain an asset to your business for years to come.
September 20th, 2009
Toowoomba, city of flowers, is currently celebrating its 60th Carnival of flowers – despite suffering 10 years of drought.
I think everyone should give them a solid round of congratulations for putting on such beautiful displays, every year, despite the appalling conditions!
April 6th, 2009
Floristry is a profession – no matter how much you love flowers, you can’t just decide to become a florist one day and open a shop. There is a skill level and certain amount of experience required before you can call yourself a florist.
While you may find a florist who will employ you with no experience, they will expect you to get appropriate qualifications, and if you are extremely lucky they may even take you on as a trainee.
Here are the TAFE courses we are aware of that will let you complete that traineeship:
- Queensland locations:
- Victorian locations:
- Box Hill Institute of TAFE (Elgar)
- Community College East Gippsland (Bairnsdale)
- Continuing Education Bendigo (Bendigo)
- Gordon Institute of TAFE (Geelong City)
- Holmesglen Institute of TAFE (Waverley)
- Kal Multimedia Training Pty Ltd (Heidelberg)
- Marjorie Milner College (Surrey Hills)
- NMIT (Northern Melbourne Institute of TAFE) (Fairfield)
- Swinburne University of Technology (TAFE Wantirna)
- New South Wales locations:
- Kurri Kurri
- South Australian locations:
- Western Australian locations
Have we missed some? Let us know in the comments below and we’ll update
October 17th, 2008
Well, the share market has been up and down this week, as has the dollar. We can see fewer people are buying flowers this week and who can blame them? For some of us, its time to batten the hatches and show some restraint on spending.
But don’t worry too much – history shows that, while the florist industry is impacted by downturns in the economy, the news isn’t totally bad. Flowers tend to be one of the few ‘little luxuries’ that people allow themselves.
So, now is definitely the time to make sure the business isn’t wasting any money, but don’t panic and assume you will be shutting shop. You may have to cut some financial corners, but most businesses should be able to continue.
And eventually, as with all cycles, things will get better again.
July 26th, 2008
We were contacted by a Doncaster florist last week who was upset about a customer call she had taken from a Find Me Flowers visitor.
This florist hadn’t told us which wire services she uses, so we were displaying various wire services against her listing. (If a florist doesn’t advertise their wire services, and doesn’t tell us, we can’t know who they use).
She was upset because the potential customer wanted an arrangement displayed in the sidebar for the listing, but the florist was unable to match the price.
We can understand this is a problem, so we have made the following change to the layout on the florist listings on Find Me Flowers – when we don’t know which wire service a florist uses, we won’t display the prices on the sidebar wire service product display.
Obviously reducing the amount of information available to the customer also reduces the likelihood they will buy, but we feel this is a better answer than upset or confused customers.
Where we know which wire services the florist uses we will still display the sidebar pricing for wire services.
June 23rd, 2008
We thought it would be good to have somewhere to write about what we are doing with Find Me Flowers.
I don’t expect entries will be very common, as not much happens, but its good to have somewhere to let people know what developments to expect on the directory.
As you probably know, Find Me Flowers is a directory of florists across Australia. We aim to help people find florists local to where they want their flowers delivered.